As the internet evolves, new security measures are constantly being required. A wise site owner should, by now, have a firewall security suite installed on their site to prevent hacking and brute force attacks. And now, the most popular browsers are working to make the entire internet more secure. The steps they are taking will affect your website visitors, search engine rankings, and sales.Google Chrome browser has announced that in July 2018 they will be showing a SECURITY WARNING for all sites that do not have SSL installed. In the Google announcement, Emily Schechter, Chrome Security Team stated, “Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”. This means that you must have SSL/HTTPS installed on your website to avoid your visitors being warned away from your site with new "Not Secure" warnings.
Once SSL is installed, your website will automatically encrypt all data inputted by your site's visitors in forms. Your site will then show HTTPS instead of http, (with a little "lock" icon) indicating the fact that your website is now protecting all data entered on your website by encryption and is SECURE.
By having SSL installed, you will protect your visitors' data and avoid browsers warning visitors away from your site. In addition, sites with SSL installed will receive higher search engine rankings than those without.
What does this mean to website owners?
- in July 2018 Google Chrome will display a "Not Secure" Warning on all web pages that do not have SSL installed.
- Firefox has announced plans to do the same, shortly.
- Soon, a security warning will appear to your visitors.
- Search engines will give priority to sites with SSL installed, downgrading those without SSL.
- You need to have SSL installed as soon as possible.
Chrome will show a “NOT SECURE” warning for all pages on your website. This includes online membership and email sign up forms, shopping cart check out pages, and search text input, and all other pages, including your home page. The warning will affect every page on your website that does not have an SSL certificate properly installed.
What exactly is SSL/HTTPS?
HTTPS stands for Hyper Text Transfer Protocol Secure. It provides a secure encrypted connection over the Internet between your browser and the web server. You've probably already seen it on your bank’s website, Paypal, and Twitter. You'll be increasingly seeing it on every website you visit. HTTPS protects the integrity and confidentiality of users’ data.
Why is this happening now?
In the old days of the internet, unencrypted websites were still unlikely to be hacked; but as technology has changed, today an unencrypted web page is vulnerable to eavesdroppers and hackers who want to intercept communications between the user and the website. Having an insecure page is similar to sending an email; it's like using a postcard through the mail. Snoops can see and potentially manipulate the data.
Eric Mill, of 18F explained that SSL/HTTPS is like sending “a locked briefcase through the mail that only you and a recipient can unlock.”Summary
Google and Firefox are making the web a more secure place by showing security warnings for sites without SSL, and soon the smaller browsers will be doing the same. SSL/HTTP is becoming the new standard for security online.
- Browsers will soon be showing SECURITY WARNINGS if your site does not have SSL.
- Google will be giving search engine priority to sites with SSL installed.
- If you do not have SSL installed, it is time to do so. You may order your SSL certificate and installation here.